ECMASOFT - Publications

Last year in April, Facebook announced the purchase application Instagram. The transaction price was $ 1 billion. Now, as we know, quite a few people foresaw the time on the internet and often through mobile phones and smartphones. Over 500 million devices for IOS and Android are on the market now, just beginning to make the first move. And this is all new for now. The world saw the first iPhone in 2007, thanks to Steve Jobs. Soon followed by Android. And then - after two years - the market came to IPad. Google has been coming up to it for 14 years. Facebook - for eight years. But now they are behind in developing technologies such as Instagram and IPad. Of course they are largely worried. Just take a look at Facebook: more than 425 million users and the ability to use a social network through mobile applications.

In 2011, Facebook said: At the moment we throw any ideas to use the mobile version of the social network, but we do not have enough confidence that things will work. If every day more and more people resort to the mobile version of Facebook than through personal computers and we are not be able to ensure the success of this project than it’s impossible to talk about its financial take-off.

The developer of Google, Larry Page has confirmed that the mobile version of the product is a quite optimistic project. The price of his product on average fell by 12 percent. And now it has become clear that Facebook and Google should be ready for their new reality.

This morning, I spoke to Keith Teare - a technology industry veteran and one of the founders of the provider in the world and in Europe. He is also considered to be a co-founder of TechCrunch. In June, it was possible to see a new project launched by Keith Teare: Just.Me is a mobile project that is focused just on social networks. Several early demo versions of the project showed that Just.Me can easily defeat options offered by Facebook. It is still uncertain whether people accept it or not, but it radically changed the way where the Internet was headed for.

Teare then told me: No company in the first place provides their services through mobile now. After a few years it will be so.

I totally agree. Mobile phone applications are significantly different from the Web browser. And as I mentioned, Facebook can not yet boast a great mobile experience. A consumer Internet Corporation today made a lot for the mobile development. After all, they were able to design from scratch for startups such as Skout, Just.Me and HotelTonight laptop or portal is oriented mechanically. Facebook, in turn, has no such luxury. "The sacrifices of their age," - says Teare.

At the same time, Web 2.0 as a social exchange and cooperation has gone forward in the design of similar LinkedIn and Facebook. Now we have to provide services that require the use of fewer buttons and quite a bit of action and easy integration in horizontal movements. More upload photos and smaller devices that are cluttering up users.

Google and Facebook on the background of the current iteration of the mobile don’t meet all the standards. Twitter is a mobile presence, on the other hand, not bad. I think that the team in every way Facebook will now try to solve an existing problem. It may split it into several categories by function: in some HTML5 websites or applications. One for the other news channels for communications. Then one for the photo the other - for the address book.

There is another important factor. China - the largest Internet market now. Web 2.0 appeared on the market about eight years ago. But it was too big to compete with social networking sites such as Sina Weibo and Tencent. However, this time the Chinese are planning to be in front of the development of information technology in the U.S. and are interested in consuming their product.

Richard Lim - GSR venture capitalist, who is a board member of the now active Internet startups, said that the mobile market in China has faced many obstacles. His dominant 3G standard is China Mobile for TD-SCDMA. This is not compatible with the iPhone. But despite the fact that most smartphones today have been realized in China, unlike the U.S., 24 million devices - this is only a small part.

However, Lim said that it could dramatically change literally in several years. Now repeatedly said that the next iPhone will be compatible with TD-SCDMA 4G-standard. New IPads are already in use. Incredible sale tablets and smartphones - cheaper than Android-Amazon - will soon solve all the problems. And Amazon Web Services are on the way.

"We can see some things in China at that time as the U.S., we did not think. This is for example Tencent Weixin that combine all the elements of Google, Instagram and HeyTell. They already have more than 100 million users, "- thinks Lim. All these events provide a big lift for mobile age, being built on the work of Europeans and Americans.

And if the Web 2.0 era is not dead it is probably the time of dusk. Just.Me and Teare rather interesting look to it. It recognizes the signals of Hegel's Philosophy of the present that always has the components of the future and the past. "Almost always, when you do that you are exaggerating the trend of the future" - said Teare. Very little doubt that the giants of web development and Web 2.0 are adherents of the same thing.